With an eye to finding beauty in simplicity, Atman Sandhu started her own brand named Shibui which is all about planters and how these can add a great vibe to your outdoor and indoor spaces. In a conversation with Nikita Agarwal, Sandhu talks about how this brand was conceptualized during the pandemic and what challenges she had to face during her journey.
With her love for minimalistic design, Atman Sandhu wanted to fill the gap in the market when it came to aesthetically beautiful planters. Talking about her journey, she says, “since the conception of my brand amidst the lockdown, to setting up my workshop and building my team, it’s been a complete whirlwind experience. It took double the effort to set up a business in covid times. My journey has been nothing short of a roller coaster ride.”
She believes that hard work and luck are interrelated, and you need to focus on the former to be successful. “There is no shortcut to success but hard work. Success is something that isn’t earned overnight. It entails time, dedication and faith in yourself and your business idea. As they say, the harder you work the luckier you get!” adds Sandhu.
The driving force behind her success is her will to overcome any challenge that life might throw at her. She says that with every challenge that she faces, she becomes more focused and grounded. One must always be prepared for the worst and then be grateful when one overcomes that obstacle. Starting a brand is never easy and one needs to focus on each and every segment to take it up the ladder. Talking about how work takes up most of her day, Sandhu says, “the work required for Shibui is ongoing and constant. It goes on from morning to night. Digital marketing, social media, communicating with customers, PR activities, handling the Website back end, fulfillment of orders, packaging, and dispatching them is a part of my daily routine.”
Pandemic was a difficult time for many people and starting a brand in the middle of the same would have been a tough job. When asked what is that one decision of hers that she would like to change, she says, “if I could, I would delay the launch of my brand. I started in January 2021 and unfortunately, the entire country went into national lockdown so deliveries to most states had come to a complete halt which led to losses for me.”
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