‘Success is not an overnight phenomenon’

An entrepreneur knows it best how to take their business to the next level and that is what Amrinder Singh, Director, Bonn Group of Industries has done beautifully since the day he has joined the brand after finishing his education abroad. In a conversation with Urban Melange this young entrepreneur talks about success, challenges and more.

Give us an introduction of yourself and your business?

I am an alumnus of Essex University, UK and Regent’s University, London in the stream of business and marketing management. Bonn Group of Industries was started as a small and medium-sized enterprise (SME) in 1985 by the visionary Mr. Manjit Singh. It started with a single traditional unit in Ludhiana. Today it is a leading brand in bread, cakes, biscuits, and other bakery products. The company enjoys a dominant market share of over 40 percent in North India with a fully integrated fleet of 500 delivery trucks and export its products to more than 55 countries in over three continents.

What has been the most important part of your journey so far?

We have received several awards and achieved some milestones as well, but it was a great moment for us when Mr. Manjit Singh, Chairman of Bonn Group received the National Award for Quality Products from former Union Finance Minister Jaswant Singh and Minister of Small-Scale Industry, Vasundhara Raje in 2002. We also won Economic Times Emerging Consumer Brands Award in 2020.

What is the best and worst decision that you have ever made?

Our best decision was to set up the first automated food processing unit of North India in Ludhiana in 1994. That was a game-changer for us as we were able to deliver quality with quantity and established ourselves as a market leader in the bakery segment. Being a dominant player in the market we had a certain responsibility of organizing the bakery sector and our decision inspired our competitors as well.

As far as the worst decision is concerned, we think that every company grows through ups as downs. Mistakes are part of our journey towards growth, so it is better to highlight our strengths rather than weaknesses or setbacks.

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