Pouring all her love in making Amritsar burst with the fragrance of her Soy Candles, Muskaan Aggarwal Mahajan believes in quality, which is the reason why she started her brand Knick Knacks by Muskaan. In a conversation with Urban Melange, she tells us about her journey, her inspiration, and her achievements.
When entering a space, the first thing that you feel is the space’s vibe, aroma, and aura. These all can be made positive and welcoming by adding some soothing candles to the atmosphere. Knick Knacks by Muskaan is all about filling your space with beautiful naturally made 100% Soy fragrant candles. Talking about her brand and herself, Muskaan says, “We make hand-poured, all-natural Soy candles. We also deal in essential oils. Our aim is to fill spaces with luxury and the magic of aromas. I was born and brought to the holy city of Amritsar, Punjab. My higher schooling was from The Senior Study, Amritsar, and I went on to pursue my higher studies in interior designing from BBK DAV College for Women, Amritsar.”
We asked her what inspired her to start this business and what keeps her motivated every day, she says, “when I started this business, I realized that the candles available in the market didn’t cater to all customer groups. With a little research into it, I found out that the most commonly available candles were made of Paraffin Wax. I decided to make candles with Soy Wax instead, which was in every way better than Paraffin wax. I always considered customers as the key pillars of my business. I kept looking for their demands. Be it the choice of aromas or the price range or the quality of the product, I always have thrived to work in a manner that satisfies them. All I wanted was my customers to trust me and this helped me elevate. People around me, be it my family or my friends or my customers, motivate me to do better and help me bring out the best in me.”
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