OMARA Fine Jewellery’s commitment to high-quality materials and craftsmanship, personalised service, and unique custom pieces sets them apart from others in the industry. Samarth Jaiswal, the man behind OMARA, in conversation with Nikita Agarwal talks about his journey and his brand’s dedication to transparency and authenticity.
How did you first get started in the jewellery industry and what drew you to it?
My family has been in the jewellery business since decades, so I somewhere or the other knew that I had to take up the responsibility and take it forward. But as I started looking after the business, I started falling in love with diamonds and various other gemstones and jewellery. Influenced by the high standards set by those around me and inspired by my own vision of luxury, I aspired to create a brand that would excel in every aspect, from quality to service. Due to my deep love for diamonds, I decided to undergo the diamond graduate programme at the Gemmological Institute of America. This brand represents our passion for exquisite craftsmanship and artistry.
How would you describe your brand’s signature style?
Our signature style can be described as a harmonious fusion of contemporary aesthetics and timeless elegance. The brand excels at crafting pieces that embody simplicity and grace while maintaining a modern edge. Each design is carefully curated with a discerning eye for detail, ensuring that every element is meticulously crafted to perfection. Another thing that is our USP is our customer service, right from the moment they enter the store till forever.
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