‘Do what you love and be yourself’

A woman who faced her fair share of challenges during her journey but surpassed them and achieved greater heights, Aparajita Kohli, Strategic Entrepreneur, and Creative Director at Megrisoft talks to Urban Melange about Woman Entrepreneurs and business and strategy.

Q.1 Tell us about yourself and your profession.

Along with my position at Megrisoft, I am a writer, blogger, social media practitioner, and traveler by heart. Megrisoft UK, a Digital Marketing Agency, is an established subsidiary of Megrisoft Limited India in London, United Kingdom. It is an agency running successfully for the last 30 years with its headquarters in Chandigarh, India, and branch offices in Canada and US. Megrisoft is a public limited company listed on the Bombay Stock Exchange.

Q.2 When did you decide about the Business world, and what were the first steps you took to pursue this dream?

“Business”- Not something we think of when progressing towards our career. In my initial years of studies in London, I studied Journalism and public relation for my bachelor’s and then MBA in International Business from the University of Greenwich. The magic happened during my MBA when I got intrigued to know more about business and understand the difference in managing businesses across different cultures.

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