A seasoned communication professional, with a background in journalism, Pankhuri Kapoor, Head, Branding and Community at Sohana Hospitals Mohali has an experience of over 12 years in the field. In conversation with Nikita Agarwal, she talks about her transition from being a journalist to a communication professional and how these two complement each other.
Q. From being a journalist to a branding and marketing professional, how has the transition been?
Journalists travel from story to story, bringing the news to their readers. Similarly, in the corporate world, we travel to shows and events. For me, the transition has been good, actually it never felt that I came from another world. Almost all journalists have this uncanny ability to consume data and research material, something that makes them important long-term assets in the corporate communications roles.
Q. What was your reason behind choosing to leave journalism and get into marketing?
When I was making up my mind to quit journalism a couple of years back, I did not have much trouble in seeking guidance from experienced people. There were plenty of my former colleagues who had moved from media to corporate houses and public relation agencies. Since I moved to the corporate world in 2015, I have repeatedly answered the same set of questions to a number of my journalist friends and acquaintances. The most frequently asked question is why I left journalism and what life is like on the other side of the table. But to sum it up, I just explored the right opportunity at the right time.
Q. When not working, what do you live to do the most?
I am a Hodophile. My wanderlust personality jumps in, the moment I get a chance. It is also a great way of spending time with my loved ones. I am also, an avid book lover, that feeling of a book in my hand in a cozy little corner is just enchanting.
Subscribe to read the full article: