“Always be yourself!”

Gautam Madhavan, Founder and CEO, Mad Influence has taken influencer marketing in the region on an upward growth trajectory

Hailing his roots from Kerala, Gautam Madhavan completed his high-schooling from Army Public School Noida and later pursued Bachelor of Commerce from University of Delhi. Madhavan had an entrepreneurial vision from a very young age which led him to start his first venture – GoDutch, a crowd funding platform and he eventually paved his way to events and management.

With the passage of time, Madhavan decided to capitalize the fast-growing scope of influencer marketing in the region and laid the foundation stone of MAD influence. Ever since then, there has been no turning back.

What motivated you to lay the foundation stone of MAD influence? How has the journey been so far?

I started MAD Influence two years ago, when I saw one speaker at the stage and for him hundreds of people had gathered; that’s when I realized the wide scope of influencer marketing.

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