‘The society needs to embrace woman entrepreneurs’

A woman with strong determination and a clear goal, Neha Sood, founder, BabyCouture.in started her brand after she saw how much people had to struggle to find the best clothes for their babies. She says that the pandemic was the biggest challenge for small businesses, but she is now all ready to roll better than ever before. In conversation with Nikita Agarwal, Neha talks about being a woman entrepreneur and her entrepreneurial journey till now.

Q. Tell us about your journey as an entrepreneur?

I was always destined to be an entrepreneur as I have constantly had visions and dreams of myself owning my own business, but I never imagined that life would lead me to where I am now. It has been a bittersweet journey as an entrepreneur. My journey as an entrepreneur started in the year 2007 and we are now in our 2022. My eCommerce project Babycouture.in was launched in 2013. It has been a journey of ups and downs and when we launched our business it took us a while to take off. We did exhibitions, pop-ups, fashion shows, promotional events, and we were even scammed a few times but with the support of my family and friends and relentless handwork, I was able to set up a profitable business. Covid-19 has obviously set us back, but I strongly believe that we are coming back bigger and better.

Q. How did you decide to build a marketplace for kids’ wear?

As more and more of my friends and contemporaries started having children, I saw the struggle they faced in sourcing the perfect clothes for their babies’ events and parties and the exorbitant prices that were being charged by the designer labels in the name of quality. The prettiest dresses would end up being scratchy and uncomfortable. Recognizing this Lacuna, I sought to create a label that was Elite, Fashionable, and Stylish whether it was Party wear, casual wear, designer shoes, or trendy accessories, and which was easily accessible and affordable for all. I handpick all the products that we sell, and my team and I ensure that the quality of the products is impeccable. As a mother to a little princess myself, I understand the urge to dress up children in beautiful and exquisite clothes while making sure it’s soft and comfortable.

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