The Brand Machine of India

Sanjeev Juneja

An Indian industrialist, Investor and philanthropist, Sanjeev Juneja has worked immensely to acquaint New India with a modern form of Ayurveda. His entrepreneurial journey started in one room with Rs. 2,000 in his pocket and he is now ranked amongst country’s top business tycoons. A true torchbearer of Vocal for Local and Atmanirbhar Bharat, Juneja has crafted multiple home grown Ayurvedic brands such as Kesh King, Dr Ortho, Roop Mantra, Sachi Saheli, Petsaffa, Accumass, Itchku, Badman and Tulsi Mantra among others.

Touted as a ‘Brand Machine‘ by the media, Sanjeev Juneja struck one of the biggest deals in the history of Indian FMCG sector, when Emami acquired his six-year-old brand Kesh King. The USD 262 million deal valued Kesh King more than five times its annual sale. Instead of choosing to invest heavily in building a huge distribution infrastructure, Juneja chose to focus on core competencies of developing unique Ayurvedic products to suit modern lifestyle.

His journey

In a life phase when most young men scramble for career choices, Juneja battled the loss of his father at the age 23 in 1999, which put complete responsibilities of his mother and sister on his shoulders. While combating the odds of life, he got the requisite support from family and thus within two years, started his own bootstrapped firm Sanjeev Pharmaceutical in 2001. Just a few years later in 2008, he started a firm by the name of SBS BIOTECH UNIT – II, which holds the trademark for Kesh King, and this kick-started his evolution as a ‘Brand Machine’. His huge portfolio including his brands can be estimated to have contributed a net worth of approximately Rs 10,000 Crore to the Indian Economy.

In the course of his journey as the chieftain of modern Ayurveda, Juneja has generated income source for lakhs of Indian citizens, residing in both urban as well as rural parts of the country. He is also the founder trustee of IKJ Care Foundation, which contributed immensely towards various social work activities, especially during the ongoing battle against the pandemic.

His achievements

He has been honoured with prestigious awards like ‘A Passionate Medicine Award’ at Times of India Achiever Award 2013-2014, World’s Greatest leader’s Award 2016 India by URS Media Consulting P.L. Asia One, Uddyami Samman Award 2018 by India News that honors MSMEs’ contribution in Punjab’s development, ‘Most Admired Entrepreneur of the Year’ award in 2019 at ABP News Network & World Marketing Congress and Excellence in Health Care Award 2020 by Lokmat Times, Outstanding Entrepreneur Award by Radio Orange 2021, India’s famous national radio MY FM honoured him with “Excellence Award 2022″ for his excellent contribution in the field of Ayurveda.

For his contribution to the economy and the society as a whole, he has been felicitated by various Chief Ministers, including Haryana CM Sri Manohar Lal Khattar, ex-Maharashtra CM Sri Devendra Fadnavis, Punjab CM Sri Captain Amarinder Singh and former ex-Uttarakhand CM Sri Harish Rawat. He has been honoured by eminent personalities like Sri Amitabh Bachchan, Sri Ajay Devgan, Smt Anushka Sharma, Sri Salman Khan, Sri Aamir Khan, Sri Ranveer Singh, Sri Ranbir Kapoor, and also by legendary sportspersons such as Kapil Dev, Sourav Ganguly and Mohammad Azharuddin.

His life story has been chronicled in prime-time series on national television and books by renowned authors. An avid reader himself, Juneja is mentoring startup “Vowelor Book”, which is essentially an online reader’s platform. Being a common man himself, he also struck a note of empathy and encouragement for all countrymen as he recently penned a song titled ‘Dekho Hawaiian Badal Rahi Hain‘, aimed at motivating frontline Covid warriors – doctors and police personnel. The song received an overwhelming response across mainstream Indian media as well as different social media platforms.

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