Thailand Promotes Sustainable Tourism Growth

The Tourism Authority of Thailand (TAT) showcased Thailand’s diverse tourism offerings during its 15th participation in the South Asia’s Travel and Tourism Exchange (SATTE) 2024. With India being one of Thailand’s crucial visitor markets, TAT aims to elevate Thailand as a quality and safe destination, emphasizing the nation’s Soft Powers to offer a valuable experience to Indian visitors year-round.

Last year, India ranked fourth among Thailand’s visitor markets, with 1.62 million travellers generating over 63 billion Baht in revenue. To further entice Indian travellers, the Thai government waived tourist visas and improved connectivity between the two countries. TAT has set a revenue target of 80 billion Baht from approximately 1.74 million Indian travellers for this year. Strategies include subsidy schemes for incentive groups, joint promotions with airlines and travel agents, and enhanced participation in India’s leading shows.

Marketing initiatives will focus on various segments including families, millennials, weddings, golfers, luxury, and incentive groups. Additionally, efforts will target new segments such as senior citizens, women travellers, adventure sports enthusiasts, and the LGBTQIA+ community. TAT is promoting not only well-known destinations like Bangkok, Phuket, and Pattaya but also emerging spots like Hua Hin, Kanchanaburi, and Khao Yai. New tourism offerings include EmSphere shopping mall and Thai Bus Food Tour in Bangkok, UNESCO sites in Nakhon Ratchasima, and water parks in Phuket.

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