They have been in the business for around three generations now and are taking the legacy forward with their hard work and honesty every passing year. Jasraj Singh Nagi is all set to add his flair to the designs with a contemporary touch, keeping the tradition alive. In conversation with Urban Melange, he shares about the latest trends that brides are choosing and his journey till now.
Your vision behind your brand and your journey till now?
Taking the legacy forward specializing in Kundan, polki, jadau and diamond, I am the fourth generation into my family business. My aim is to redefine the future of jewellery in contemporary flair, with a bow to the glorious legacy of the past and also to understand the evolving needs of today’s contemporary women. In addition to this, we have started our new wholesale jewellery venture under the name ‘Midas Touch by Nagi’ by setting up our own in-house manufacturing units. The goal is to boost our reach to every corner of the country.
What has been the biggest challenge for you till now?
Biggest challenge for me in this journey has been the urge to make mass appealing designs, one which is priced right and also extravagant.
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