‘Imagination in ethnic creations’

Presenting an exclusive tête-à-tête with brothers duo Puneet Jain and Yatin Jain, Director of Odhni

With the intent to beautify women with Indian ethnic wear and to make them feel like a celebrity, Odhni was started by Mrs. Anju Jain and Mr. Shashi Jain in September 1999, later, they were followed by their sons, Puneet Jain and Yatin Jain. The journey began from a store of 500sq. feet area with only 4 employees, and today, it has 3 offline stores in Delhi of around 50000sq. feet area and a team of 300 dedicated people. The flagship store at Nishant Kunj, Pitampura is the largest women apparel store in Delhi that caters to needs of women of varied backgrounds and interests with all the leading brands of Surat, Calcutta, Mumbai, and Delhi Apart in women ethnic wear segment. From ethnic designs to bridal collections, one can find galore of styles and variety at the price which doesn’t only offer value for money but sheer delight, too.

Recently, Odhni has tied-up WNW Kolkata, a leading bridal couture brand which is now available at its Nishant Kunj, Pitampura store. In entire north India, WNW can be purchased only through its own exclusive stores and at Odhni. In 2018, at a very stunning fashion show in Delhi, India Fashion Week, Odhni and WNW worked together to exhibit their creative excellence. Top Bollywood star Yami Gautam was the showstopper for them and she scintillated the whole crowd with an exquisite bridal lehenga set.

Beautifying women with aspirational ethnic wear and amp up their swag with unmatched style and comfort, Puneet Jain and Yatin Jain have carved a niche in the industry. Here’s an exclusive tête-à-tête with them!

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