‘If you’re good at something, people will value it’

Gathering all the experiences from different fields of his expertise, Abhit Jhanji, co-founder of Vows & Tales has rocked the world of wedding photography in the last four years. Over a cup of coffee, he tells Nikita Agarwal about his journey of being an entrepreneur and his definition of success.

Someone who bears most of the risks and enjoys most of the rewards is how one can define an entrepreneur. This definition fits perfectly with Abhit Jhanji, Co-founder, Vows & Tales when we talk about taking risks in life. Chatting about how Vows & Tales was started and his journey altogether, Abhit says, “Vows & Tales started 4 years back. From just a pastime hobby I developed my passion for photography and progressed to be a full-time wedding photographer. Putting my existing master’s degree to use I launched Vows & Tales as a luxury destination weddings photography brand. My journey began with a few destination weddings in Goa & Jaipur in the initial years and just before the pandemic we had covered 6 international weddings in Thailand, Dubai, Nepal & UAE. My journey has been really fantastic, and I am grateful for all the opportunities that I have had. When I look back, I feel that I have experienced a fast journey over the years. I have brought all the skills from my previous experiences ranging from being a national level gold medalist in basketball to running a Lebanese food joint by the name of Jaffa to coaching basketball to children to my master’s degree in business management.”

To achieve success, one needs to set the right goals and work towards them with complete zeal. “From a very early age I had been taught by my father to set goals for everything that I wanted to achieve in my life. For most of my life, I have been following the same mantra and set short, mid, and long-term goals. For me success is having creative freedom, prioritizing family health and hobbies while fulfilling your financial targets. To put it in simple words one should be able to arrange work around his lifestyle and not the other way around,” adds Jhanji. He believes that the beauty of life is in never-ending learning which you can use going forward on your path. So, the learnings which I have gained from the different challenges in my life are what motivates me the most.

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