From the runway to holistic beauty, her journey is one of inspiration and transformation. Queenie Singh, former Miss India, wellness advocate, and CEO of BiE (Beauty in Everything) empowers millions to embrace true beauty from within with a focus on clean, sustainable skincare.
What inspired you to shift from modeling and pageantry to holistic wellness and beauty?
My journey from modeling and pageantry to holistic wellness was driven by a deep desire to make a meaningful impact beyond the glamorous surface. While modeling exposed me to the beauty industry, my fascination with how true wellness can enhance one’s life sparked this transition. The more I learned about holistic practices and clean beauty, the more I realized how powerful they could be in transforming not just appearances but lives. It was a natural evolution from showcasing beauty to embodying and promoting it in a way that aligns with my values and passion for wellness.
Can you share a moment from your journey that was pivotal in shaping your approach to clean beauty?
One pivotal moment was during the COVID-19 pandemic. As people were forced to slow down and reevaluate their lives, there was a noticeable shift towards healthier, cleaner choices. I saw an increased awareness and concern about the ingredients in beauty products and their impact on health. This period of introspection led many to seek out cleaner, more transparent options in their skincare routines. It was clear that clean beauty was not just a trend but a necessary shift towards a more conscious way of living. It reinforced my commitment to clean beauty, driving me to ensure that BiE stands at the forefront of this movement, offering products that are not only effective but also safe and sustainable.
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