The pandemic made everyone realize the importance of fitness and staying healthy. Some improved their diet whereas some added more physical workouts in their daily lifestyle to stay fit. Sakshi Gandhi, who is a specialist in lifestyle dietetics took this up as an opportunity and started her journey of being a professional dietician. Talking about how it all started, she says, “science always fascinated me, and it is a tool I used to understand the world around me. It gave me logic and sense for everything chaotic. Last year when the pandemic hit almost every house, I started to understand the anatomy and physiology of the human body. My friends and family looked upon me for answers related to health issues which made me think to take a step forward and make a career in fitness. After almost a decade, I picked up on my books again and started learning. I have pursued a number of courses in dietetics and nutrition, and I am also working as an educator. I am also writing a book on the human digestive system which is going to be launched by the mid of 2022.”
Initially, when the lockdown was imposed, the sedentary behavior of people led to unintended adverse outcomes, and Sakshi says that that is when people started pondering over the importance of health and fitness. “Currently fitness is an integral part of a good lifestyle and people are more aware nowadays. The cycling trend started during covid and is here to stay. People now take out time from their busy schedules and work on themselves,” she adds.
Having an idea to start up a brand is easy but taking that concept to reality and then marketing it to your target audience is not a piece of cake. Explaining how she plans to reach her target audience, Sakshi shares, “Presently, I am working with Ayurveda Avataran which is already a recognized brand, and learning the relationship of modern nutrition and Ayurveda under the guidance of Dr. Rita Behl. My audience is mostly through social media and word of mouth. My target audience is people with lifestyle disorders.” While dealing with a client, her only approach remains to create awareness about the difference between being healthy and just losing weight. She says that the truth is, you probably shouldn’t approach weight loss with a dieting mindset. Instead, make it a goal to change your lifestyle permanently and become a healthier, happier, and fitter person.
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