Empowering Homes: Liqo’s Affordable Electronics Journey

Imagine a world where every Indian household has access to high-quality, branded electronics at prices that won’t break the bank. This is the vision that drives Team Liqo, India’s first and largest brick-and-mortar store chain for discounted electronics. From a small garage store with an initial capital of 50 Lakhs, Liqo has now become India’s largest discounted electronics store with a presence in more than 10 cities, crossing a turnover of 70 Crores. Let’s hear Liqo’s story, vision, and strategies for success in a highly competitive market.

What exciting offerings does Liqo bring to the table? 

Liqo is the haven of discounts! We pride ourselves on offering a delightful shopping experience with a wide range of discounted home and kitchen appliances like LED’s, Washing Machines, Air Conditioners, Bluetooth Speakers, Microwaves and Refrigerators for every household, budget, and need. From cutting-edge LG, Samsung, Hitachi, Toshiba, Voltas products to other leading local brands like MI, Compact and Nokia, we bring you the best in quality and affordability, making your dreams of a well-equipped home a reality. 

Describe Liqo’s founding journey. 

Liqo’s journey began with the desire to disrupt the traditional business model for electronics retail and provide a unique and innovative approach to purchasing electronics. Back in 2018, the founders were introduced to newer procurement avenues of consumer durables and discovered the untapped potential of this industry. They decided to invest in this space and create a business model that would benefit both the consumers and the industry. With Liqo, their aim was to help households in India upgrade their lifestyle without breaking the bank.

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