Elevating hospitality experiences – Lemontree Hotels

Ladies and gentlemen, welcome to this exclusive interview with Mr. Vikramjeet Singh, the President of Lemon Tree Hotels. With an extensive background in the hospitality industry and a passion for providing exceptional service, Vikramjeet Singh, President, Lemontree Hotels has played a pivotal role in the growth and success of the brand. In an interview with Urban Melange, he shares his vision for the company, his insights on luxury hospitality and more.

Could you tell us about your background and how you got started in the hospitality industry?

My family owned a hotel in Assam; hence hospitality was always in my blood. I got my Post Graduate Diploma in Hospitality Management and Administration from the Taj Group of Hotels, which is also where I started my career as an assistant manager in the front office department. I subsequently returned to run the family business for a few years, before joining Lemon Tree Hotels over 15 years ago.

How has the hospitality industry changed during your time in the business?

It has been evolving consistently to become more advanced, with hotels reaching new heights, literally. Also, with the growth of digital distribution, alternative accommodation options such as Airbnb and shared vacation rentals have opened up a new segment in the hospitality industry. Even the way traditional hotel companies’ market and distribute their inventory has changed completely. People can see the availability, photos, and reviews from other users.

The pandemic has accelerated the growth and usage of technology in the industry even further. For an entire generation that has grown up on smartphones, who are the customers of today, the usage of technology before, during and after their travel is a key component.

One thing does remain for certain – despite all the changes the industry has seen and will continue to see, the customer has always been and will always be the center of the evolution.

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