“Do what you love, love what you do!”

Presenting an exclusive interview with Aashray Khurana, the millennial brain behind the success story of Khurana Jewellery House

Twenty-three years old Aashray Khurana had a penchant for jewellery since a very young age and that’s what motivated him to learn the intricacies of the jewellery making business and translate his learnings in his family business, Khurana Jewellery House.

Aashray pursued his Bachelors in Jewellery Merchandising and Manufacturing Techniques from the Indian Institute of Gems and Jewellery, Mumbai, followed by a six-month Management course from Welingkar Institute of Management, Mumbai. He also pursued a course in Diamonds from the much-coveted Gemological Institute of America, Carlsbad, California.

While pursuing his studies, he also undertook a few internships including one with Uni Design, a jewellery export house at SEEPZ (Santacruz Electronics Export Processing Zone) and one with Anmol Jewellers, a jewellery retail store in Mumbai.

After getting a hands-on experience of the jewellery business, he joined the Khurana Jewellery House and ever since then, there has been no turning back.

Walk us through your journey of spearheading the Khurana Jewellery House. What do you love the most about it?

When I came back to Amritsar, I was welcomed into a warm atmosphere. The KJH team (family members and the staff) has been very pleasant and cooperative in making me a part of the organisation. I’ve been fortunate to witness new standards of procedure being established in my first year in business. The staff has been aligned with the new SOP’s and in the process, both the family members and the employees have gained insight into carrying out certain complex operations by following given instructions step-by-step. There’s clear accountability among all of us. The thing that I greatly appreciate about Khurana Jewellery House is that there is impeccable unity within the family and the employees as well. There’s a great sense of belonging among the staff and they treat the organisation as their own.

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