‘Diamonds are everyone’s best friends’

Sunder Jewellers

Over the past few years with the millennials and Gen Z showing their interest in jewellery, irrespective of their gender, men’s jewellery is gaining a lot of popularity. Jewellers also are interested in catering to this new client base. Sunder Jewellers has a huge selection of products when we talk about the same. Also, a popular name amongst the celebrities, they are known for their customer satisfaction. In conversation with Nikita Agarwal, Harjinder Khurana, Owner, Sunder Jewellers talks about his journey and how they became the most popular celebrity jewellers in the Punjabi Industry.

Q. Tell us about your brand and your journey

Sunder Jewellers was started in 2003 by my father, Mr Sunderlal Khurana and my elder brother, Mr Mahinder Khurana. Earlier we were a team of just four members, now we are a strong family of 150 members. Starting from one storied showroom, we have now grown to a showroom that spans across six floors. We deal in gold, polki, diamond, kundan and a wide range of all other types of precious stones.

Q. How is your brand different from the rest in the market?

We are different because our main focus is on customer satisfaction. We were recently awarded by the Chief Minister of Himachal Pradesh for being the best when it comes to customer satisfaction. We try to give the best prices for unmatched quality.

Q. These days men are seen accessorizing with jewellery, what are the most common trends in jewellery when it comes to men?

Males are mostly interested in customized jewellery these days, which mostly includes pendants, bracelets and rings. We have a list of esteemed regular clients from the Punjabi industry who are seen adorning jewellery beautifully namely, B Praak, Jaani, Gurnazar, and more. We make sure to serve them with the best experience and understand their requirements as they are always looking for something unique. Earlier was a time when men used to only wear chains of yellow gold but now their focus is shifting to diamonds as well, as we now say, diamonds are everybody’s best friend, they are no more just for women.

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