Cover Story

Crafting elegance with timeless craftsmanship

OMARA, a beacon of luxury in North India’s jewellery landscape, was envisioned out of a keen understanding of an unmet need for exclusive, high-end jewellery. In this interview, Samarth Jaiswal, the man taking the vision behind OMARA forward, shares insights into the brand’s creation, commitment to quality, transparency with clients, and a glimpse into the evolving trends of 2024. In the tapestry of North India’s jewellery scene, OMARA stands as a testament to the art of crafting not just jewellery but experiences. From its unique creation story to a commitment to transparency and evolving with the trends, OMARA reflects a blend of tradition and innovation, making each piece a narrative of elegance and exclusivity.

What inspired the creation of OMARA and how do you envision it redefining the landscape of modern luxury jewellery ?

OMARA’s inception was fueled by the realization that North India lacked a jewellery brand exclusively dedicated to luxury. While other jewelers cater to both generic and luxury markets, OMARA’s distinct focus on the luxury sector sets it apart. The brand’s philosophy centers on the intangible experience of luxury, from the moment a client enters the store to their departure, emphasizing innovation for our discerning clientele.

Talk about your commitment to quality, integrity, and customer service.

OMARA’s commitment to excellence extends beyond its products to encompass impeccable service. The brand strives not just to be better but to be the epitome of quality. The meticulous combination of hand craftsmanship and cutting-edge technology ensures that every piece reflects effortless luxury. We see our patrons not as customers but as clients, fostering long-term relationships built on integrity, truthfulness, and ethical practices.

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