A classic in the World of Trends

Presenting an exclusive interview with Roopan and Deepinder Grewal of Stitchcraft about sipping the taste of success in the fashion industry

You have manifested the warm and vibrant Punjabi culture in your work and represented it with such grace. What do you think helped you become an influential and successful Punjabi entrepreneur?

Born and brought up in the Shahi Sheher ‘Patiala‘ as they say, my work is totally ethnic and traditional. My trademark is reviving Phulkari and intricate embroideries and handwoven zamdani’s and brocades. Officially I was into this business since 2000, doing exhibition and events in India and abroad. The venture is named after our son, Sumer labelled under Sumer Exports.

It is said that post-partition, the industrial hubs of North India grew on the back of Punjabi enterprises. What do you think has made Punjabis such amazing business-people from the very start, despite their intrinsic charisma and sweet-talking?

Entrepreneurship is a quality that reflects the Punjabi’s deep regard for individuality and inborn talent. Post partition, it was their sheer aptitude, hard work, helping bent of mind, humbleness and dedication for whatever they do, and sheer skill and resilience that they have carved a special place for themselves.

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