Travelling keeps me updated

Having its own three bottling units and close to 400 retail liquor shops in Punjab, Alcostar Distilleries Pvt. Ltd is a leading name in the liquor trade. They have a vast spread distribution network as well as a strong presence in bottling. Lead by Arun Singla, CMD, Alcostar Distilleries has a huge team of qualified professionals who are putting their hearts into taking it to greater heights. From VK Arora, who is the chief advisor and has been National Head of USL and Global Head of Kingfisher Airlines in the past, to CB Srivastava who was the Divisional VP, Sales of Diageo in the past is now an advisor to the company.

Singla also has a leading chain of microbreweries – Brew Estate with its presence in Chandigarh, Punjab, Haryana and Himachal Pradesh. Alcostar Group of companies has a few Flexi Brands under its banner, namely, Sherry Platinum Premium Whisky, Royal General Whisky and Old Chief Rum. These were launched last year and in such a short span of time have gained a positive response from a huge share of its customers.

In Punjab, Royal General whisky was launched in August 2020, and within two months it has grabbed 20 percent of the market share. In the month of December 2020, the product has spread its wings in Himachal Pradesh too. The company is quite hopeful that this new whisky would garner 20 percent share in that market too.

Sherry platinum – The most affordable Premium whisky was launched in December last year and it is a delicate and the finest malt blended whisky that has been matured in oakwood casks which give it a unique and alluring flavour. The taste of Sherry Platinum is warm and pleasant that leaves a very smooth feeling on the tongue. Being smooth and yet boldly warm it has turned out to be a great companion for the harsh winter.

While talking about the development process and inherent qualities of Sherry Platinum Arun Singla, CMD of the company said, “while travelling around India and abroad I came across various tastes, flavours and food cultures that helped me understand a plethora of flavour profiles and helped me finalize a unique blend with Indian and Scottish craftsmanship. It gives me extreme pleasure to share that Sherry Platinum Premium Whisky has come out as a unique, alluring, and delicate product that will win the hearts of our consumers.”

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