The Man Behind India’s ‘Water Purifier’ Movement

The journey which started with the intent to promote healthy lifestyle, eventually led Kent water purifiers become a household name

Over two decades ago, Kent started its voyage at a time when there was no such industry existing in India by the name of water purifiers. A handful brands were trying their fate in this sector by selling very conventional purifiers through door-to-door marketing, and who would have thought that in a couple of years, Indian water purifier industry will become one of the most lucrative sectors for national and international consumer durable brands!

The journey of Indian water purifier industry started with the genesis of brand Kent RO, and the man behind this visionary initiative was none other than Dr. Mahesh Gupta, Chairman, Kent RO Systems Ltd. Presenting a sneak-peak into his inspiring journey.

Walk us through your ‘atmanirbhar’ entrepreneurial journey. How has the experience been so far?

The experience has been great. Kent is positioned as India’s leading water purifier company. Also, over the years the company has evolved and transformed. Transformation has been in terms of technology and new product range which is in sync with the brands philosophy; the company is working from day one on a mission Drink Pure, Eat Pure and Breathe Pure. Hence, each and every product of Kent RO is designed and sold to fulfill these 3 objectives. At present the products in the Kent RO Family are Air Purifiers, Cold Press Juicer, Vacuum / Bed Cleaners and Vegetable purifiers.

The company has also forayed into smart kitchen appliance segment with a whole new innovative range of products. This includes Noodle & Pasta Makers, Dosa Maker, Pizza & Omellette Maker, Turbo Blenders, Rice Cookers, Atta & Bread Maker and many more.

Another revolutionary product by Kent is a low-cost water purifier Kent Gold AS which is capable of removing arsenic from water. Arsenic is the most harmful poison dissolved in the water and a route cause of cancer. So far only RO purifiers were able to remove dissolved arsenic from water, but with Kent Gold AS, which costs just Rs 3500 is capable of removing this dissolved poison from drinking water.

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