Tell us about your role as the Chief Marketing Officer.
As the head of marketing and communications, I oversee Kapsons’ advertisements, brand building, E-commerce marketing, and public relations. Apart from this, I lead companywide innovations and the latest product creations.
What is the marketing strategy of the brand and the target audience?
Supporting other businesses in their growth is the primary concern of Kapsons Retail. Helping them rise on different e-retail portals, for instance, Amazon and Flipkart, be it by aiding their branding, photoshoots, or advertising, Kapsons Retail provides a platform and expertise that would help the brands reach their full potential and goals.