Fashion designer, Apurva Jindal has mastered the art of striking a balance between creativity, fashion and comfort
A name synonymous with exquisite fashion sense, comfort and creativity, Apurva Jindal has carved a niche in the fashion industry with her designer store located in the heart of Panchkula.
After pursuing her education from London, Apurva got married to Arun Jindal, Director, Chandigarh Citi Center who motivated her to give wings to her passion and that’s what led Apurva to lay the foundation stone of her own fashion label and ever since then, there has been no turning back.
“The idea of starting my own business struck when my creative skills were complemented with the positive vibes to become a part of Punjab’s vibrant and extrovert culture. Every step of this journey has my involvement,” shared Apurva with a satisfied smile on her face.
“Today, we have a respectable amount of a loyal customer base who wants absolute customization, and that is what we stand for,” she further added.
You have manifested the warm and vibrant Punjabi culture in your work and represented it with such grace. What do you think helped you become an influential and successful Punjabi entrepreneur?
It was probably due to my love and affection for the vivacious culture that we live in every day. I can also relate to how important it is to dress up correctly for every occasion and Punjab being an extrovert culture, celebrates it with more passion than anyone else. And also on how we make our occasion special.
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