Launched in Punjab, Himachal and Chandigarh last year by Alcostar Distillery, Sherry Platinum Premium Whisky has made its mark in people’s minds already. Its fine smooth taste is what everyone is loving the most and has a become a rage these days. It was developed after a lot of research within India as well as abroad. Mr. Arun Singla, CMD of the company spent a lot of time in Scotland to develop its unique blend.

Sherry platinum has today turned out to be one of the  very delicate and finest malt blended whisky that has been matured in oakwood casks which gives it a unique and alluring flavour. It is a perfect assortment of Indian grain spirits and imported scotch malt. The taste of Sherry Platinum is warm and pleasant that leaves a very smooth feeling on your tongue whether you take it with water, soda, or ice. Being smooth and yet boldly warm it has turned out to be a great companion during the harsh winter season and is soothing during summers too.

We had a talk with Marketing Head Naveen Dubey, he said, “currently the brand has been launched in Punjab, Himachal Pradesh and Chandigarh. We have received an amazing response from the market and we are getting wonderful response from the customers and Sherry Platinum is very affordable for Indian whisky Lovers. Sherry Platinum is most recommendable to people who love smooth whisky.”

While talking about the development process and inherent qualities of Sherry Platinum Arun Singla, CMD of the company said, “while travelling across India and abroad I came across various tastes, flavours and food cultures that helped me understand a plethora of flavour profiles and helped me finalise a unique blend with Indian and Scottish craftsmanship. It gives me extreme pleasure to share that Sherry Platinum Premium Whisky has come out as a very unique, alluring, and delicate product that will win the hearts of our consumers.”

Premium bottle and packaging design have been appreciated well by one and all including both, the trade and consumers. The initial market response has been fantastic and the brand has taken the market by storm in the areas where it was launched. Alcostar Distilleries Pvt Ltd is a professionally managed company in the liquor trade. It is headed by Arun Singla, CMD who is ably supported by a highly experienced and professional team comprising of stalwarts like V K Arora past National Head of USL and Global Head of KF Airlines, as our Chief Advisor and C B Srivastava, past Divisional VP- Sales of Diageo, as our Advisor.

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