Rojo Indio: A Tale of Premium Fabric

A true millennial and a third generation entrepreneur, Shashank Mehra has carved a niche in Amritsar with his perseverance and an indomitable will!

By: Bhavya Gaind

The first-of-its-kind premium fabric store in the city of Amritsar, Rojo Indio has now taken fashion a notch higher with its aesthetic designs and high quality fabric.

Operating under the proficient guidance of Shashank Mehra, Rojo Indio brings on the table, luxury fabrics and authentic international designer wear; building a clothing line with an exquisite array of Italian, Swiss, British and Belgian fabrics.

A Luxury Experience

“At Rojo Indio, we provide authentic and premium fabric at customized prices. Our essence lies in sophisticated, luxurious and elegant amalgamation of fine fabrics and designs. We are not just any other fashion store; we are a luxury experience. So, visit us, take an appointment, tell us about our needs and we promise to serve you in the best of our ability,” shared Mehra who hails his roots from the opulent lineage of Rai Bahadur Dhuni Chand Mehra. He is the great grandson of eminent businessman, Surendra Mohan Mehra. 

A Trailblazing Journey

While providing an insider’s view into his trailblazing journey, Mehra said, “I am the third generation entrepreneur of my family; textile retails has been our focus. My grandfather and my father, Mr Yadvendra Mehra have exposed me to this industry’s dynamic business environment and I wish to carry forward their legacy of providing timeless fashion choices to people. One could say I have ‘cloth’ in my blood. We have a Raymond clothing store since 1972 which has now grown to an exclusive large scale The Raymond shop and we have added another big format store at Mall Road, Amritsar.”

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