Riding with the Pride of Being Swadeshi

Presenting an insider’s view into the pioneering journey of Rishi Pahwa, Owner, Avon Cycles

In the early days of the country’s independence post partition in 1947, the legendary Pahwa Brothers dreamt of providing the common man an affordable means of mobility.

They started with a bicycle saddles and brakes manufacturing unit in 1948 and set off on a long and arduous journey. Soon, it was time for an ambitious take-off. To realise their cherished dream, the business was incorporated in 1952.

To produce bicycles, the company Avon Cycles came into being, and ever since then, there has been no turning back!

In an exclusive interview, we speak to Rishi Pahwa, one of the key people behind the spurring success story of Avon Cycles.

Walk us through your ‘Aatmanirbhar’ entrepreneurial journey. How has the experience been so far?

Aatmanirbhar Bharat has been our inspiration for a very long time. At Avon Cycles, we manufacture most of our products in-house. We are connected with suppliers outside for materials. However, we are taking leaps towards becoming more and more self-reliant with a roadmap to establish a new plant for manufacturing alloy frames. We are the only company in the world with full backward integration and the ability to make all components and parts needed for bicycles. This gives us the edge and places us a cut above the rest. We are a company that endeavours every day to excel with hard work and dedication. 

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