In a nation where electronics are a vital part of daily life, affordable options are a treasure. LIQO, a go-to factory outlet for electronics, has not only brought affordability to the forefront but has also emerged as an aspirational brand for the tech-savvy populace of India. In a market largely dominated by electronic giants like Croma and numerous distributed stores, LIQO stands out as a game-changer, serving both online and offline customers with a diverse range of selection, blending brands available through digital platforms and traditional brick-and-mortar outlets.
The Trailblazing Journey
The journey of LIQO began as a response to the evolving landscape of electronic retail in India. The rise of online portals like Amazon in 2016-2017 forced traditional stores to leave products idle on the shelves, increasing inventory management expenses. That’s when Gaurav Garg, the Director and Chief Operating Officer at LIQO identified the gap and decided to propose an innovative solution. With an educational background in mechanical engineering from Thapar University and a network of connections with online giants and direct brands, Gaurav was well-equipped to launch this endeavor.
However, to further hone his knowledge and expertise, he ventured across the nation to study the nascent and unorganized sector of open-box sales which further caught his attention. And ever since then, there has been no turning back!
LIQO brought transparency and credibility to this sector, taking a page from developed economies like the US and Canada where open-box and liquidation stores are common.
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