The Indian tourism sector, which was adversely affected during the Covid pandemic, has finally witnessed an impressive comeback in the second half of 2023, whites Mandeep Puri.
With the end of 2023, the Indian travel and tourism industry’s role in fueling the nation’s economic resurgence stands out prominently. The sector’s post-pandemic rebound was remarkable, not just in its pace but also in its contribution to the Indian economy. This growth is a reflection of a sector that has not only recovered but also adapted and innovated to overcome unprecedented challenges. The resilience of the travel and tourism industry serves as a beacon of hope and a benchmark for other sectors. This growth trajectory speaks volumes about the sector’s untapped potential as a key driver for economic growth, employment generation, and infrastructural development.
In 2023, there was an increase in travel frequency among Indians, with the majority still favoring popular tourist hotspots. Still, a small yet growing number of travelers were more willing than ever to explore uncharted destinations such as Varkala (Kerala), Yercaud (Tamil Nadu), Mandarmani (West Bengal), Gokarna (Karnataka), Kumbhalgarh (Rajasthan), and more. This emerging trend hints at a larger opportunity for destination diversification, providing much-needed time for popular destinations to make infrastructure improvements and increase capacity. With its kaleidoscope of cultures, landscapes, and historical sites, India offers immense potential for expanding the travel canvas. The Government of India, recognizing this opportunity, has actively promoted lesser-known destinations through initiatives such as ‘Dekho Apna Desh’ and ‘Swadesh Darshan’. These programs encourage exploration of the nation’s hidden gems and aim to create a more balanced tourism ecosystem.
To read the full article, please log on to the link below:
https://www.magzter.com/IN/SANBROS-MEDIA/Urban-Melange/Fashion/All-Issues