- Aashumi Mahajan & Niyoshi Shah
The Quiet Luxury or ‘Stealth Wealth’ trend is clapping back on the pandemic era’s boom of maximalist tendencies. While many of us still gravitate toward dopamine hues and big shapes, a new iteration of understated elegance is setting in which can be seen in fashion, luxury as well as interiors, architecture and as a lifestyle aesthetic. Brands like Bottega Veneta, Khaite, Loro Piana, Jil Sander, and The Row have always embraced the principles of minimalism and quiet luxury, but this has been only recently brought it into the spotlight.
It is essentially an unpretentious lifestyle revolving around understated elegance, low-key class, quality craftsmanship, and responsible manufacturing practices – a refreshing departure from the ostentatious branding and conspicuous consumption of traditional luxury being seen in the past decade or so. To capture the entirety of the trend, designers stray from anything extravagant, garish, or gaudy. Curating an understated color scheme featuring “a neutral palette filled with luxurious textures” is the easiest way to allow the aesthetic to come through.
To simplify this trend, it is essentially a preference for expensive subtlety with toned-down yet tailored designer pieces over noisy opulence full of obvious branding and loud logos. And, of course, everything is expertly fitted ‘because someone has taken the time to design the structure of the garment, as opposed to something that is disposable, machine-made, and is made to sell only as a two-dimensional product’ like fast fashion. It’s also embraced with an air of confidence and elegance in knowing that you really don’t need it all to do the most.
Inspired by cultural moments like the recently concluded Sofia Richie Grainge’s South of France wedding, the widespread popularity of TV show Succession, and the uniforms of many celebrity influencers such as Gwyneth Paltrow, Elizabeth Holmes, Olivia Palermo, Katie Perry. Quiet luxury is anything but silent, in our design-obsessed world. Like 2008’s Great Recession, this wardrobe shift is in part due to the precarious state of the economy, so people don’t want to flaunt their wealth.
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