~ Ridhi Chaudhary, CEO, Mann & Salwa
If you grow up around a hospitality business, you don’t really think of it as a brand. You think of it as movement. Kitchens running at full speed, last-minute changes, phone calls at odd hours, and an unspoken understanding that somehow everything will come together.
That’s how Mann & Salwa began. We started as a catering business, handling large weddings, social gatherings, and corporate events. Scale was our strength, but more than that, it was the mindset. Feed people well, take care of them and they will come back. Over time, that grew into building banquet spaces, and eventually into something very different—The Primo, a multi-concept destination with an event space and standalone restaurants.
On paper, it sounds like a natural progression. Internally, it didn’t feel that simple. Moving from catering and events into concept-led restaurants forces you to rethink almost everything—not just what you serve, but also why each space needs to exist. In the past, success meant being able to deliver consistently on a scale, no matter how unpredictable things got. Today, the expectation is different. Each space needs a clear identity and a reason to exist. Guests are not just coming for a meal anymore; they are choosing an experience.
When we started building The Primo, we had to ask ourselves what we were really carrying forward. Because legacy, if you’re not careful, can become something you hide behind. What helped us was separating what is essential from what is simply familiar. For us, the essentials were clear: a deep sense of hospitality, generosity in how we serve, and attention to detail that comes from years of doing this at scale. Those things do not change, but a lot else had to.
At The Primo, we have built multiple distinct concepts—Sora, Sahtain, Vyanj, and Mirèn. Each one is intentionally different, with its own identity, pace, and personality. That meant rethinking everything from how menus are structured to how a table feels through the course of an evening. The differences are subtle but important. Some spaces are quieter and more precise; others are warmer and more communal. Some encourage sharing, others feel more personal and contained.
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