Balancing Design and Durability

They specialize in creating high-end pieces using exclusive materials and expert craftsmanship. In conversation with Jaskaran Deol from Woods by Jaskaran Deol, we discussed their design process, customization options, and the balance between luxury and practicality.

What does “luxury” mean to your brand, and how do you ensure that your products meet this standard?

For Woods By Jaskaran Deol luxury is combining high end materials with creative idea resulting in that Masterpiece which increases self-esteem of persons who have worked hard creating that luxurious piece. We believe in using the most interesting materials for both function and beauty with the aim of excellence in every single piece. We never compromise on design and materials and only the finest materials are used in our furniture, ensuring time to time checking at key transaction points so that nothing is overlooked, and an item is reviewed with a keen eye before it is packed.

How do you source the materials used in your furniture, and what measures do you take to ensure their quality and sustainability?

When it comes to crafting beautiful furniture, the sourcing of materials is crucial. At our company, we take great care in selecting the finest woods from renowned traders. We handpick each piece of wood, ensuring that it is superior in color, cut, and character. To guarantee the durability of our finished products, we have recently installed a state-of-the-art wood seasoning chamber. We also prioritize sustainability and strive to use eco-friendly materials whenever possible. For finishes, we rely on trusted Italian brands and continually test their latest products to create unique designs that set our furniture apart. At the end of the day, our commitment to quality is unwavering and evident in every piece we create.

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