Shantam has made a mark in the bridal fashion industry by blending traditional craftsmanship with modern design. With a family legacy of 30 years in creating exquisite attire, Shantam infuses each bridal collection with a unique blend of heritage and innovation. His passion for fashion, attention to detail, and commitment to personalizing every creation have made his label a favourite among today’s brides.
Q. What inspired you to enter the fashion industry, specifically bridal wear?
My journey into the fashion industry, especially bridal wear, is deeply rooted in my family’s legacy. Growing up surrounded by the art of creating exquisite traditional attire, I developed a passion for design and craftsmanship early on. With Shantam, I aim to blend our 30-year heritage with modern designs, offering brides something unique and beautiful for their big day.
- How do you balance traditional and contemporary styles in your bridal collections?
Balancing traditional and contemporary styles involves honouring our rich heritage while embracing modern trends. I take classic designs and infuse them with fresh elements, like using traditional embroidery on modern silhouettes. This blend ensures our collections feel both timeless and current, making each piece resonate with today’s brides while still honouring our cultural roots.
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