Rose Creation stands as a beacon of beauty and resilience in the bridal wear industry, capturing the essence of modern love stories while honouring traditional roots. Supriya Jain, the name behind the brand talks about her dedication to creating garments that resonate with the strength and elegance of every bride. As Rose Creation continues to evolve, it remains committed to crafting unique bridal experiences that empower women on their special day.
Q. Tell us about your inspiration behind Rose Creation.
Rose Creation is a brand steeped in rich symbolism, drawing inspiration from a unique narrative rather than the flower itself. It represents the elegance and resilience of a beautiful lady aboard the Titanic, embodying themes of beauty, strength, and survival. The concept revolves around the idea of “survival of the fittest,” which is reflective of the challenges faced by brides as they navigate their special day.
Q. How has your brand evolved since its inception?
Starting as a humble boutique from the comfort of our home, Rose Creation has undergone significant transformation. The brand initially catered to local clientele but gradually expanded into a bridal studio, capturing the essence of bridal wear through a more focused approach. This evolution is a testament to our commitment to quality and innovation, which has allowed us to cater to a wider audience while maintaining our core values.
Q. What defines the signature style of Rose Creation’s bridal wear?
At Rose Creation, we pride ourselves on our signature style, which marries traditional elements with modern fusion. Our collections showcase a clever blend of fashion, featuring a neutral colour palette that includes shades like chalky white, palm, and mint. However, we also embrace vibrant hues that create a striking impact, such as black, greys, and nudes, often punctuated with doses of yellow for that extra flair.
The garments are designed with intricate detailing, where folds, pleats, and drapes provide unconventional effects. The drapings are soft and complemented by minimal accessories, enhancing the femininity of our designs. We predominantly use fabrics like georgette and chiffon, which wrap around the waist to create a sensual silhouette, making every bride feel like the best version of herself.
Q. How do you select fabrics and embellishments for your collections?
Our selection process for fabrics and embellishments is meticulous. We explore an assortment of luxurious materials, ranging from sheer chiffon to sumptuous taffeta, organza, and crepe. Each fabric tells a story and speaks to our vision of luxury. We focus on incorporating textures and layers that not only elevate the design but also enhance the overall aesthetic appeal of our bridal wear.
Q. What trends are you seeing in bridal wear this season?
This season, we are witnessing a remarkable shift in bridal preferences. While red has always been a traditional favourite, there is an increasing demand for softer shades such as garlic, ivory, and elephant tusk. Interestingly, what was once considered taboo—wearing white on a wedding day—has transformed. We now refer to white by more creative names like garlic, champagne, and ivory, which resonates well with modern brides looking for a fresh take on bridal wear.
Q. Tips for Brides
For brides preparing for their big day, choosing the right embroidery can add richness and luster to the garment. Styles that incorporate gotapatti, resham, and silk are ideal for a sophisticated look. Additionally, a tasteful smattering of sequins can elevate the overall appearance, adding that touch of glamour. We are fully prepared for the upcoming season and invite brides to explore our diverse collection, which caters to various tastes and preferences.
Q. What’s next for Rose Creation in terms of expansion or innovation?
Looking ahead, we are excited about the possibilities for Rose Creation. Our ambition is to expand our brand beyond local borders, reaching different cities across the globe. We aim not just to be a pan-India brand but to establish a global presence. This vision is driven by our commitment to innovation and quality, ensuring that every bride experiences the elegance and strength that Rose Creation embodies.
Quote: There is an increasing demand for softer shades such as garlic, ivory, and elephant tusk.