Ishani Mehta, the visionary behind Omara Fine Jewellery, combines her passion for art, design, and timeless elegance to create stunning pieces that resonate with both tradition and modernity. Alongside her husband, Samarth Jaiswal, Ishani has established a brand that celebrates individuality through exquisite craftsmanship. In this interview, she shares the inspiration behind Omara, the creative process, and how the brand stays ahead in the competitive luxury jewellery market, all while maintaining a commitment to quality and ethical practices.
Q. What inspired you to start Omara Fine Jewellery?
OMARA Fine Jewellery was born from a deep passion for art, design, and the desire to create something timeless. My love for intricate craftsmanship and the ability to transform raw materials into pieces that tell a story drove me to establish OMARA alongside my husband, Mr. Samarth Jaiswal. I wanted to build a brand that not only offers luxury but also reflects the emotions, heritage, and elegance that jewellery embodies. Each piece we create is meant to celebrate the unique beauty of every individual.
How would you describe the brand’s unique style?
OMARA Fine Jewellery’s style is a harmonious blend of classic elegance and modern sophistication. We aim to create pieces that are timeless yet contemporary, appealing to those who appreciate both tradition and innovation. Our designs often draw inspiration from nature, art, and architecture, resulting in a collection that is diverse yet cohesive. Whether it’s a minimalist piece or a statement necklace, each design reflects our commitment to elegance, quality, and individuality.
Can you share the process behind creating a new collection?
The creation of a new collection at OMARA begins with inspiration, often derived from art, history, or the natural world. Once the concept is finalized, our team of designers sketches out the ideas, paying close attention to detail and ensuring the designs align with our brand’s aesthetic. We then move on to selecting the materials, focusing on the quality and sourcing of each gemstone and metal. The final step is the meticulous crafting process, where our skilled artisans bring the designs to life, ensuring that every piece is perfect before it reaches our clients.
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