Ruby Gupta, the creative force behind Ruby’s Signature, has transformed the way people look at curtains and furnishings — from mere utilities to soulful design statements. With a deep respect for craftsmanship, emotion, and detail, she has built a brand that feels less like a store and more like a design partner.
How did the idea of Ruby’s Signature first take shape?
Ruby’s Signature began at a time when curtains and furnishings were treated as an afterthought — something functional, not thoughtfully designed. I felt there was so much untapped beauty in this space. So I started experimenting with hand-painted fabrics, custom embroideries, and detailing that truly told a story. That shift — from mere utility to personalised artistry — became the real game changer and laid the foundation of Ruby’s Signature.
What was the biggest turning point in your journey so far?
The turning point was when clients started coming back not just for products, but for guidance. That trust made me realise Ruby’s Signature had become more than a store — it had become a design partner.
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