With over three decades in the jewellery industry, Harinder Singh, Founder of Sham Jewellers, has built more than a brand—he’s nurtured a legacy. Known for its unwavering transparency and unmatched craftsmanship, Sham has become a name synonymous with trust, elegance, and timeless design in North India and beyond.
What inspired the idea of “fair dealings at the best price” in a world known for hidden costs?
At Sham, we believe that in an industry where transparency is often lacking, it becomes all the more important to assure sincerity and honesty. A world demanding significant investment falling short of openness seems paradoxical. And so, when I decided to lay the foundation stone of Sham Jewellers, my motive was clear — to offer exceptional jewellery crafted with uncompromising quality, honest pricing, and fair dealings. I wished to create a jewellery store that would put people’s apprehensions to rest and provide them with the ease, and consequently, enjoyment of shopping for jewels.
What’s one piece of jewellery that you believe tells a story every time it’s worn?
Every jewel carries a story, one that deepens with every wear. Be it those heirloom bangles gifted by a mother-in-law, that first diamond a woman calls her own, the necklace that she adorns for only the very special occasions or the chain she wears daily that bears witness to her everyday life, every bauble encases endless emotions.
You’ve been in the game for 30+ years. What’s one trend that never dies?
While trends evolve with time, certain pieces remain timeless. Classic gold bangles with intricate detailing, elegant diamond solitaire studs, graceful gold necklaces, delicate diamond bracelets are among the ones that grace jewellery boxes across generations.
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