Nagi Diamonds isn’t just a jewellery brand—it’s a philosophy. Jasraj Nagi, the owner of the brand tells us that it was founded with a vision to merge elegance, ethics, and innovation, it redefines what luxury means today. At its heart is the belief that diamonds can be beautiful, meaningful, and sustainable, transforming jewellery into personal expressions of empowerment and purpose.
Tell us about the story behind your brand.
Nagi Diamonds was born from a desire to create beauty with purpose. Our journey began with a deep appreciation for artistry, ethics, and innovation in fine jewellery. The name “Nagi,” meaning “calm” or “serenity” in Japanese, reflects our philosophy—elegance without excess, brilliance without compromise. As the world shifted toward more conscious choices, we saw an opportunity to offer lab-grown diamonds that are not only stunning but also environmentally and socially responsible. With every piece we craft, we aim to honour the quiet power of intention—designing jewellery that becomes a personal symbol, not just an accessory.
How would you describe a “Nagi Diamonds” customer in one sentence?
A Nagi Diamonds customer is effortlessly refined, values authenticity over trend, and chooses meaning as much as beauty.
What’s your vision for your brand?
Our vision is to redefine luxury by blending sustainability, craftsmanship, and personal storytelling. We imagine a world where diamonds are no longer bound by outdated traditions, but instead become powerful expressions of individuality, love, and progress. We want Nagi Diamonds to be more than a brand—it should be a movement that inspires thoughtful beauty.
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