Mukul Bansal, CEO of Motiaz Group, is redefining real estate in Punjab with a perfect blend of tradition and innovation. With a background rooted in the industry and a vision for sustainable development, he leads the company toward creating quality living spaces that cater to modern aspirations while preserving community values.
- What motivated you to enter the real estate sector?
My motivation to enter the real estate sector was driven by a desire to make a meaningful impact on people’s lives by creating quality living spaces. Growing up in a family deeply rooted in the real estate business, I was inspired by my father’s vision and dedication to transforming the landscape of Punjab. This, combined with my background in civil engineering and a marketing certification, solidified my commitment to this industry.
- How has Motiaz Group evolved since its inception?
Motiaz Group has evolved significantly since its inception in 1995. Our evolution has been driven by a blend of tradition and modernity, allowing us to adapt to a dynamic market. What started as a vision to introduce a new culture in real estate has transformed into a distinguished entity known for innovation and excellence. Under my father, Pawan Bansal’s leadership, we initiated projects like Mamta Enclave, Royale Estate, and Royal Citi, setting new benchmarks in residential development. Today, we are recognized for successful projects like Motiaz Blue Ridge and Amelia Estate, reflecting our commitment to quality, sustainability, and customer satisfaction.
- What key factors drive your project decisions?
Market research, customer needs, and sustainability considerations are the primary drivers of our project decisions. We assess demand for specific housing types, evaluate emerging trends, and focus on creating value for our customers. Additionally, our commitment to integrating innovative technologies and sustainable practices ensures we exceed buyers’ expectations while contributing positively to the environment.
- How does Motiaz Group approach sustainability in its developments?
We minimize our environmental footprint through energy-efficient designs, sustainable materials, and incorporating green spaces into our projects. Quality is the core of our enterprise. We adhere to the highest construction standards, employing cutting-edge technology and the finest materials. Our goal is to create aesthetically pleasing, environmentally responsible developments.
- What opportunities for growth and expansion do you see in the current real estate market?
The current real estate market offers exciting opportunities, especially in emerging areas and lifestyle-oriented developments. With rapid urbanization and increasing disposable income, there is a growing demand for luxury living. We plan to expand beyond the Tricity area into new regions across North India. There is immense potential in creating integrated townships and commercial hubs that cater to modern buyers’ needs. We are focused on delivering value through innovative design, superior quality, and sustainable living.
- Which Motiaz project do you consider the most impactful?
Motiaz Blue Ridge stands out as one of our most impactful projects, especially given the challenges we faced introducing luxury housing in Peer Muchalla. Although the location was relatively new, it provided an excellent opportunity for us to develop a premium residential project in a rapidly growing area. This project reinforced our commitment to delivering top-tier construction quality and helped us refine our processes to ensure customer satisfaction.
- What trends are shaping the real estate industry today?
Trends such as sustainability, technology integration, and lifestyle-oriented developments are shaping the real estate landscape. Buyers are increasingly seeking homes that promote healthy lifestyles and community engagement. Smart home technologies and energy-efficient designs have become essential features. Additionally, fractional ownership, where individuals purchase a share of a property, is gaining traction as a modern real estate investment trend.
- What are your goals for Motiaz Group’s future growth?
My vision for Motiaz Group is to establish it as a nationally recognized leader in the real estate sector, known for our commitment to quality and innovation. We plan to expand our presence beyond Punjab, focusing on lifestyle-oriented projects that prioritize sustainability and customer satisfaction. By fostering a culture of excellence and embracing technological advancements, we aim to redefine the real estate experience in India.
Quote: With rapid urbanization and increasing disposable income, there is a growing demand for luxury living.