The Philippines will host the 45th ASEAN Tourism Forum (ATF) 2026 in Mactan, Cebu, bringing together tourism leaders, businesses, media, and officials from across Southeast Asia. The forum is a key annual platform that promotes ASEAN as a united and diverse tourism destination.
The main travel trade exhibition, ATF TRAVEX 2026, will take place from 28 to 30 January 2026, offering three days of business meetings, networking opportunities, and tourism showcases from all ASEAN member countries. Buyers and sellers will connect to explore partnerships, new destinations, and travel trends shaping the region.
The overall ATF programme will run from 27 January to 4 February 2026, including official meetings, cultural events, award ceremonies, and hospitality experiences that highlight Filipino warmth and heritage.
With Cebu as the host city, delegates will also enjoy its natural beauty, rich culture, and vibrant tourism offerings. ATF 2026 aims to strengthen regional cooperation and inspire sustainable growth for ASEAN tourism.