Trust is the cornerstone of the jewellery business, where every purchase is a significant investment. For over 75 years, Khurana Jewellery House has earned a reputation for delivering on its promises with integrity and consistency. In this conversation, Charanjit Khurana shares how customer trust remains their most valuable asset. From transparent pricing to ethically sourced materials and exceptional service, every aspect of their work is guided by a deep commitment to building and honoring that trust.
What inspired you to start Khurana Jewellery House?
When I started Khurana Jewellery House with my father-in-law, Shri Uttam Chand ji Khurana, it was born out of a passion for creating jewellery that tells stories and holds deep meaning. We saw a gap in the Indian market—while demand was growing, consistency in quality and trust was lacking. Our vision was to offer timeless craftsmanship backed by integrity, creating not just jewellery, but lasting relationships. We wanted every customer to feel like family and every piece to be a true reflection of the person it was made for—personal, meaningful, and built on trust.
How has the brand evolved over the years?
Khurana Jewellery House has grown over the years, but at its heart, it has always been about building lasting relationships. From humble beginnings, we focused on handcrafted designs that resonated deeply with our customers. As we expanded, so did our offerings—adopting new techniques, technology, and innovative design—yet the personal connection we share with each customer remains unchanged. Every piece we create becomes part of their life’s special moments. Today, we’re proud to continue that journey with three showrooms across Amritsar and Ludhiana, bringing our legacy of trust and craftsmanship to more families across Punjab.
What was the idea behind making your showroom 100% IGI-certified?
We wanted to be pioneers in ensuring that our customers get the very best when it comes to the quality of the diamonds they purchase. By making our showroom 100% IGI-certified, we provide our customers with the peace of mind that every single piece of jewellery they purchase from us is genuine and of the highest standard. IGI certification is a mark of authenticity, and we wanted to ensure that our legacy of trust continued to evolve with the changing times.
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