From Local to Big League: Secrets of Brand Success
As an entrepreneur based in Tricity, I have immense respect and admiration for all those brands that have emerged from Tier 2 cities and scaled to national recognition. These businesses are worthy of praise, and I would like to take this opportunity to congratulate them for their accomplishments.
Reflecting on my own journey, I am often asked how brands like Kesh King, Dr. Ortho, Pet Saffa, Sachi Saheli, and Roop Mantra, which were founded in Chandigarh, grew to become household names across the country. The success of these brands can be attributed to a set of core strategies, which I am eager to share with my fellow entrepreneurs.
Identify Gaps in the Market
The first and foremost step in building a successful brand is to find a gap in the market. Your offering should be unique, addressing a specific need that is currently unmet or under-served. This helps the brand to stand out in a competitive market.
Secure Your Brand with a Trademark
Protecting your brand identity is crucial. Trademarking your brand not only secures your business from imitation but also gives your product an edge of authenticity and trust. It’s a small step that can save significant trouble in the long run.
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https://www.magzter.com/IN/SANBROS-MEDIA/Urban-Melange/Fashion/All-Issues