Aren Jewellers isn’t just a name; it’s a testament to timeless elegance and deeply rooted traditions. At the helm is a visionary leader, Shikha who views jewellery not merely as adornment, but as a vessel for cherished memories and enduring legacies. In this intimate conversation, she unveils the evolution of her vision, the personal touch woven into her creations, and the profound influence of motherhood on her entrepreneurial journey.
Through her insightful words, the heart and soul behind Aren Jewellers shines brightly. Shikha’s journey is a testament to the power of vision, the strength derived from family, and the unwavering belief in crafting not just exquisite jewellery, but enduring legacies that sparkle through generations. Her story resonates with the understanding that true success lies in the harmonious blend of personal values and professional aspirations, proving that with passion and perseverance, dreams, like the finest jewels, can indeed become a timeless reality.
How has your vision for Aren Jewellers changed over time?
In the beginning, we focused on creating beautiful jewellery. But over time, I realised Aren is not just about jewellery — it’s about creating a legacy. Our pieces are made to be treasured, passed down from one generation to another, carrying stories, emotions, and memories. I now see Aren as a brand that helps families build traditions that last forever.
Which design of yours feels the most personal?
Our Rajwada Navratan bridal set feels the most personal. It reminds me of Jaipur’s rich culture and also the colourful, vibrant spirit I try to keep alive in both my family and my business.
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