Frido, co-founded by Ganesh Sonawane (CEO) and Arif Khan (COO), is revolutionizing the wellness market with ergonomically designed products that prioritize comfort and posture support. In conversation with Urban Melange, they share insights into their journey, the brand’s innovation-driven approach, and their vision for making comfort an essential part of everyday life.
Q. Tell us about your inspiration behind Frido.
Frido was born out of a deep understanding that everyday comfort is not a luxury; it’s a necessity. We saw how millions of people, from desk workers to the elderly, silently suffer due to poor posture and lack of ergonomic support. Our goal was simple: to create thoughtfully designed products that empower people to live pain-free and confidently. That’s what sparked the journey, from a single mobility solution to a range of comfort-first innovations.
Q. How do your roles complement each other?
As co-founders, Arif leads operations, warehousing, people, and culture, ensuring the team thrives and the business runs smoothly at scale. Ganesh, on the other hand, focuses on driving product innovation and marketing, keeping our offerings fresh, relevant, and well-positioned in the market. Together, this synergy allows us to balance strategy with execution, culture with creativity, and short-term wins with long-term vision.
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