SBP Group, a renowned name in North India’s real estate market, began its journey with a mission to provide affordable homes while maintaining exceptional quality. Over the years, the group has transformed into a pioneer in luxury housing. With sustainability at its core, SBP continues to shape the future by expanding into commercial, industrial, and hospitality sectors.
Q. What initiated SBP Group’s journey into the real estate sector?
Since childhood, our CMD had a keen interest in buildings and bridges, which led him to venture into the real estate sector. It began with the renovation of small houses, which gradually progressed into building homes, and eventually led to large housing projects, marking SBP’s entry into real estate.
Q. Please explain the transformation of SBP from affordable to luxury segments.
Initially, our focus was on providing the best amenities at affordable prices. During this phase, we delivered several projects and thousands of homes. However, as the market matured, customers began expecting luxury and were willing to pay for it. This shift prompted us to launch luxury offerings like “F-TOWERS,” “SUPERTREE,” and “MONTEFIORE.”
Q. How would you encapsulate SBP Group’s mission in one sentence?
SBP Group’s mission is to fulfil the dream of homeownership by delivering 100,000 dream home keys by 2038.
Q. Besides residential, which other segments is SBP entering into?
In addition to residential, SBP Group is expanding into the commercial, industrial, and hospitality sectors as part of its SBP 2.0 initiative, positioning the group for phenomenal growth.
Q. How has sustainability influenced SBP Group’s project planning and development?
Sustainability drives our project planning by focusing on long-term ecological balance. We emphasize effective airflow, quality insulation, sustainable materials, green spaces, and energy-efficient lighting. Inspired by historical structures, we prioritize durability and sustainability to enhance the quality of life for future generations.
Q. How do you envision the future of commercial real estate?
The future of commercial real estate is promising due to increasing demand for modern infrastructure. India’s per capita real estate requirements are still lower than many smaller countries. With Millennials and Generation Alpha’s rising incomes, there will be increased demand for adaptable, innovative spaces, making this sector ripe with opportunity.
Q. What do you see as the biggest challenge facing the real estate industry in the near future?
The biggest challenge is the shortage of skilled talent, especially in tier 2 and tier 3 cities, where demand is growing. As the industry becomes more organized, there’s a need for specialized institutions to provide real estate education, ensuring a steady supply of domain experts for continued success.
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