Dr. Harinder Kaur, Co-Founder of Indus Valley, has been a trailblazer in the organic beauty industry, combining nearly five decades of expertise with a commitment to clean, sustainable formulations. Under her leadership, Indus Valley has revolutionized the market with innovative, natural products, expanding its global presence while staying true to its “Made in India” roots.
Share the story behind the founding of Indus Valley?
Indus Valley Cosmetics was founded with a vision to revolutionize the beauty industry through organic and clean formulations. With nearly 5 decades of expertise in developing natural cosmetics, the brand made its debut in Europe with a groundbreaking product: the Damage Free Gel Colour for Grey Coverage. This was the world’s first natural and organic hair colour free of Hydrogen Peroxide (HPO), setting a new standard in hair care and earning immediate acclaim.Following its success in Europe, Indus Valley expanded into the Indian market and has since grown its global presence, reaching over 25 countries. The brand has diversified its offerings to include a range of organic and clean hair and skin care products, complementing its innovative hair colour solutions. Today, Indus Valley boasts a cutting-edge R&D Lab and two advanced manufacturing units, each spanning over 10,000 square feet. The brand continues to lead the market with its commitment to natural beauty and clean ingredients, solidifying its position as a top seller in the industry worldwide.
What are the current trends shaping the organic beauty landscape?
Current trends shaping the organic beauty landscape include a strong emphasis on transparency and clean labels, as consumers seek clear information about ingredients and sourcing. Sustainability is also at the forefront, with brands prioritizing eco-friendly packaging and ethical practices. Personalization is on the rise, offering customized skincare solutions tailored to individual needs. Innovative natural ingredients, such as plant-based extracts and bioferments, are enhancing product efficacy. The integration of holistic wellness, blending beauty with health and self-care, reflects the evolving values of today’s conscious consumers.
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