Introducing Amritsar to the ‘Pub’ Culture

Varun Batra, Owner, Peddlers, Amritsar sheds light on his rollercoaster journey of introducing Peddlers to Amritsar and successfully carving a niche in the region!

By: Bhavya Gaind

Hailing his roots from a family of entrepreneurs, Varun Batra was well-equipped with the nuts and bolts of entrepreneurship from a very young age. However, it was only later when he laid the foundation stone of Peddlers, Amritsar that he had a hands-on experience of entrepreneurship and ever since then, there has been no turning back!

How has the journey been, so far? What were some major challenges that you had to encounter?

It has been over six years down the lane now, and the journey has been nothing less than exciting and thrilling.  

The journey was not completely a bed roses, since there were many challenges that I had to encounter such as, “will the public accept the nightlife culture?”, “for building a successful team, what all promotions could be done?” etc. However, by the grace of God and our dedicated teamwork, everything fell into place. Our customers are thoroughly enjoying the concept of live bands and are relishing the delectable food.

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